Jeff Drury

New York Now

Spotlighting the best spots and activities in emerging New York City neighborhoods.

  • Simple, classic type treatments and high-contrast black and white imagery help convey the required layer of luxe.

  • In the second episode, I used a film shutter-like motion to speed several frames by in succession, holding the last one, the first frame of the next sequence. After a second delay, the bumper is cut with the live sequence, creating a pause-and-start effect consistent with the approach used in the first episode.

  • For the first episode, I used a quick fade in from white on the image and a simultaneous slide up on the lower third graphic. After a second delay, the bumper is cut with the live sequence, from which the still was drawn, creating a pause-and-start effect.

Project Details

New York Now is a fun web magazine spotlighting the best spots and activities in emerging New York City neighborhoods. The producer of the show asked for animated titles to introduce each section of the program. The piece called for something energetic and visually luxe. What I created uses high-contrast black and white treatments of video frames and quick fades from white to convey the energy of rapid photo flashes. Motion spots were designed to pause on the first frame of the following video clip, creating the effect of un-pausing a frozen moment.

Responsibilities

Graphic Design, Motion Graphics.

Additional Credits

Still images taken from video by C.S. Drury.