Jeff Drury

BIF-6 Summit Conference Materials

Communicating convergence across channels.

  • The Venn-like circle motif is extended from the back cover to the front.

  • Both the front cover graphic and the layout of the interior pages is extended in the design of the website.

  • The sidebar features a headshot, short bio, Twitter stream filtered by that storyteller's handle, and related audio/videos media.

  • The user interface allows watching/listening to the media on the page using HTML5 audio and video elements.

  • Animated bumpers introduce each speaker and emphasize the convergence theme in the graphic.

Project Details

For the sixth installment of the BIF Summit, we took the design work of the conference book and related materials in-house. Both the speakers and the attendees come from all industries and sectors. This rich mix of people enables random collisions of unusual suspects. In conceiving of the central visual metaphor, I landed on a Venn diagram-like graphic that represents the idea of both overlapping edges and convergence. The sole designer in house at the time, I designed and produced the book, the conference website and the animated titles introducing each storyteller at the event. In addition, I recorded the audio for each story live and published it in the sidebar of that speaker's page on the conference website soon after they left the stage.


Art Direction, Visual Design and Layout, User Interface, Interaction Design, Responsive Design, Front-End and Drupal Development, Motion Graphics.